Seventy-eight percent of Americans plan to upgrade their homes over the next 12 months, according to a nationwide survey conducted by Decision Analyst, an Arlington, TX-based marketing research and analytics firm.
As part of its ongoing study of consumer trends, Decision Analyst surveyed about 1,000 consumers regarding their home improvement plans. Among the survey’s findings were:
- 78% of respondents said they are planning improvements over the next 12 months, down 3% from March 2022.
- 41% of respondents plan to upgrade kitchens or bathrooms.
- 39% plan home-wide improvements to features such as lighting, flooring, doors, windows and window treatments.
- 19% plan to upgrade or add smart-home technology, such as internet/app-enabled systems or appliances.
“Despite being squeezed by inflation, many consumers see themselves upgrading or adding to the comfort of their homes over the course of the next year,” said Felicia Rogers, executive v.p. for Decision Analyst.
“People’s homes are important to them and, even when funds are tight, they still want to spruce up their living spaces,” Rogers added.