We might be in the age of technology, but the paper business card is still one of the most important and least expensive tools you can have for your business. Since I have been working on Designers Circle, I have collected over 4,000 cards for my files but, unfortunately, many of them are very hard to read or don’t have key information. Your card is an extension of your business and yourself. Design it wisely.
Here are some important points to consider when re-designing your card:
Use your logo as the biggest or most noticeable element on the card. Simple dark fonts like black, navy or dark gray on a light background are always best.
Stay away from those fancy fonts that are hard to read, or color combinations that make it difficult to decipher. People should not have to squint to read your business name or wonder what the name is if the font is too fancy or illegible. Which brings me to size. Yes, size IS important. When I have to use a magnifying glass to read your contact information, there is a problem. Many emails are using a period between your first and last name. Please make the dot larger than a spec or you won’t get your email.
Having people remember you via your card is a good thing, but don’t get too cutsy. Cleaver is good; corny is not.
Your card should have your phone number with area code that you will answer personally. Also include your email and your website, if you have one. Don’t keep this contact information a secret. Websites and emails lead to business. If you are concerned about getting spam or too many junk emails, filter and/or categorize emails, or just use the delete function. Learn to control your emails or they will control you, but that’s another subject.
Don’t cram your autobiography on your business card. People don’t need to know your company history, awards and mission statement and everything you have to offer. Save it for your website, or better yet, set up a meeting and explain what you do, but don’t clutter your card.
If you use social media regularly, put it on your card. You can use the icons for Twitter, Linkedin, Facebook, Instagram or any of the other social media platforms, if they are appropriate to your business. If your Facebook pages have all your family and friends photos, leave it off your card. Your clients really don’t need to know where you and your friends hang out, what they eat or what your dog did. Keep it professional.
Proof-read your card several times before having them printed. Misspellings and errors tarnish your personal brand. Potential customers will judge you on the quality of your business card. Your card is an extension of you and your business.
And for Heaven’s sake, bring your cards to all networking and business events and meetings. They are called business cards for a reason . . .to generate business.
See you at the next event WITH your business card!