It’s all about the food consumed and the commercials aired during the Super Bowl, a $10 billion industry, which, ultimately, is good for the economy. According to a survey from the Retail Advertising and Marketing Association, consumers who watched the game spent approximately $11 billion on food and other goodies (I’m thinking Rolaids should be a sponsor). 1.25 billion chicken wings and 4.4 million pizzas were eaten while watching grown men run after a football. Add the chips, dips and beers to everything else eaten that day makes the average fan add 2,000+ calories to his intake. Wow! Good luck on that treadmill this week.
The cost of commercials airing during the 2013 Super Bowl went for a whopping $3.8 million for 30 seconds. Up from 2012’s cost of $3.5 million. That’s a far cry from the $42,000 charged for spots during the first Super Bowl in 1967. All the commercials were cute, as usual, but that Budweiser commercial showing the Clydesdale with a personality was my winner.
And finally, there was the half-time show with, who else, but Beyoncé, I really have to admit that she has great . . . hair. And it wasn’t affected by all that fire, ice and smoke. But, was she really singing?
I’m sure you know by now that the Ravens are the 2013 Super Bowl Champions. It was a good game, although I know nothing about football. Ahh, can’t wait for next year!!!